Packaging design for a mushroom infused chocolate company.
The packaging for Another Planet Chocolate Company blends function with fantasy. Each bar highlights its purpose, deep sleep, relaxation, or focus, while earthy colors, hand-drawn mushrooms, and embossed chocolate details bring a holistic, otherworldly feel. Designed to be indulgent yet intentional, the wrappers invite you to open, explore, and elevate.
Branding extending across touchpoints .
The identity of Another Planet Chocolate Company is designed to travel far beyond the chocolate bar. By applying the brand across apparel, accessories, and everyday items, the visual language transforms into a lifestyle statement. From graphic shopping bags and playful typography to wearable pieces like t-shirts and hats, the brand creates touchpoints that live outside the store and become part of culture. These assets reinforce the idea of chocolate as not just a product, but an experience that belongs in daily life. Something you can carry, wear, and proudly represent.
Turning chocolate into a symbol of rebellion.
The design uses simple typography and a direct catchphrase — “I want to be on another planet” — to blur product and mindset. By placing the brand’s name inside the sentence, the shirt becomes both an ad and a personal statement. It’s minimal, wearable, and bold: design as identity, not just merchandise.