Branding & Illustration for a whiskey company.
My Role:
Brand & Packaging Designer, Copywriter (concept development, character design, label design, and product visualization.)
Tools Used:
Figma, Adobe Illustrator, Photoshop, Blender.
Cactus Cat is a playful beverage brand built around a bold character-driven identity. The project explores how personality and packaging can work together to create a memorable shelf presence, using illustration and expressive labeling to turn the bottle itself into the hero of the brand.
The ChallengeTo create a beverage brand that stands out in a saturated market while feeling cohesive, character-driven, and visually strong enough to anchor the entire product line.
The SolutionI created a bold illustrated mascot and built the packaging system around it, allowing the character and label to become the focal point. I developed a strong brand story, making the design feel memorable.
Original illustrations to convey brand story.
All illustrations for Cactus Cat were created from scratch to establish a distinct and ownable visual identity. By designing the illustrations specifically for packaging, I ensured they worked seamlessly within the label layout while remaining bold enough to function independently across promotional and digital applications.
Distinct brand story and copywriting.
I developed the brand story and product copy to define Cactus Cat’s tone and personality. The writing supports the playful identity while keeping messaging clear and concise for packaging. From naming to label text, the copy reinforces the character-driven concept and ensures consistency across the brand.
